10 junio, 2014

Costa Rica estará jugando en las feroces canchas del Grand Palais des Festivals en Cannes. En el Festival Internacional de la Creatividad competirá lo mejor del mundo y las agencias ticas han entrado a luchar por estatuillas con 95 registros, lo que implica un incremento importante contra 55 en el 2013.

El próximo Festival romperá récords para convertirse en la más grande celebración de la comunicación creativa en el planeta, pues nuestras agencias se medirán entre 37,427 inscripciones de 97 países en 17 categorías. Los principales contendores son Estados Unidos (6,213), Brasil (3,321) y Alemania (2,376). Se destaca el hecho de que Cyber ya es la tercer categoría en importancia, después de Exteriores y Prensa. En Centroamérica, Guatemala ha inscrito más de 125.

Con el número de inscripciones finales por cada una, las agencias costarricenses que participan son Leo Burnett (25), Jotabeqú (12), Ogilvy (11), Tribu DDB (10), Garnier BBDO (10), JWT (9), Madison (7), McCann (5), TBWA (3), Republika Independiente (1), FCB/Crea (1) y OMD (1). Los trabajos son de primer orden y todos tienen posibilidades de ganar. Veamos dos, el primer video por Ogilvy y el segundo por Leo.

Mientras que la Selección Nacional de Fútbol sudará la camiseta en Brasil contra Inglaterra, Italia y Uruguay, lo mejor de la creatividad costarricense lo estará haciendo en Cannes a nivel global, por primera vez con 12 diferentes y talentosas agencias nacionales.

Sin edición alguna, abajo el reporte final de Cannes con la participación costarricense. Serán 95 valientes inscripciones contra 37,332. No te perdás las predicciones.

¡Muchos éxitos! y leones por supuesto.

__________________________________________________________________

COSTA RICA

PRESS LIONS
Cat. NoEntry NoTitleAdvertiserProductEntrant CompanyAgency
A09/03703931THE KISSALBA PEDIATRICFRESCURA BUCAL (BREATH SPRAY)OGILVY & MATHER COSTA RICA San JoseOGILVY & MATHER COSTA RICA San Jose
A13/18304962BEACHAUTOSTARJEEPMADISON San JoséMADISON San José
A13/18404963LAKEAUTOSTARJEEPMADISON San JoséMADISON San José
A13/18504964DESERTAUTOSTARJEEPMADISON San JoséMADISON San José
A19/09403954REIMAGINE A TRUCKUNIVERSALLEGOTRIBU DDB HerediaTRIBU DDB Heredia
A19/09503956REIMAGINE A HOUSEUNIVERSALLEGOTRIBU DDB HerediaTRIBU DDB Heredia
A19/13403051BODY PLANETGOLD'S GYMGYMNASIUMJOTABEQU GREY San JoséJOTABEQU GREY San José
A19/13503052BRAD'S TEMPLEGOLD'S GYMGYMNASIUMJOTABEQU GREY San JoséJOTABEQU GREY San José
A19/13603053KAREN'S TEMPLEGOLD'S GYMGYMNASIUMJOTABEQU GREY San JoséJOTABEQU GREY San José
A19/13702613PLAY STATIONORQUESTA SINFÓNICA NACIONALVIDEO GAMES MUSIC SPECIAL SHOWGARNIERBBDO San JoséGARNIERBBDO San José
A19/13802614SUPER NINTENDOORQUESTA SINFÓNICA NACIONALVIDEO GAMES MUSIC SPECIAL SHOWGARNIERBBDO San JoséGARNIERBBDO San José
A26/21403768PLAYGROUNDPANIAMORPANIAMORLEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
A26/21503769SCHOOLPANIAMORPANIAMORLEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
A26/21603770ROOMPANIAMORPANIAMORLEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
B01/16104961LAKEAUTOSTARJEEPMADISON San JoséMADISON San José
B02/31703955REIMAGINE A TRUCKUNIVERSALLEGOTRIBU DDB HerediaTRIBU DDB Heredia
B02/31803957REIMAGINE A HOUSEUNIVERSALLEGOTRIBU DDB HerediaTRIBU DDB Heredia
B03/22403932THE KISSALBA PEDIATRICFRESCURA BUCAL (BREATH SPRAY)OGILVY & MATHER COSTA RICA San JoseOGILVY & MATHER COSTA RICA San Jose
Total18
OUTDOOR LIONS
Cat. NoEntry NoTitleAdvertiserProductEntrant CompanyAgency
A05/08704665THE KISSALBA PEDIATRICFRESCURA BUCAL (BREATH SPRAY)OGILVY & MATHER COSTA RICA San JoseOGILVY & MATHER COSTA RICA San Jose
A09/12704132_ _ _ _ _ HUTPIZZA HUTPIZZAJOTABEQU GREY San JoséJOTABEQU GREY San José
A11/09804130BODY PLANETGOLD'S GYMGYMNASIUMJOTABEQU GREY San JoséJOTABEQU GREY San José
A11/09904134BRAD'S TEMPLEGOLD'S GYMGYMNASIUMJOTABEQU GREY San JoséJOTABEQU GREY San José
A11/10004136KAREN'S TEMPLEGOLD'S GYMGYMNASIUMJOTABEQU GREY San JoséJOTABEQU GREY San José
A11/10704901REIMAGINE A HOUSEUNIVERSAL STORESLEGOTRIBU DDB HerediaTRIBU DDB Heredia
A11/10804903REIMAGINE A TRUCKUNIVERSAL STORESLEGOTRIBU DDB HerediaTRIBU DDB Heredia
B05/11504666THE KISSALBA PEDIATRICFRESCURA BUCAL (BREATH SPRAY)OGILVY & MATHER COSTA RICA San JoseOGILVY & MATHER COSTA RICA San Jose
B08/23705885BEACHAUTOSTARJEEPMADISON San JoséMADISON San José
B08/23805886LAKEAUTOSTARJEEPMADISON San JoséMADISON San José
B08/23905887DESERTAUTOSTARJEEPMADISON San JoséMADISON San José
B11/11404131BODY PLANETGOLD'S GYMGYMNASIUMJOTABEQU GREY San JoséJOTABEQU GREY San José
B11/11504133BRAD'S TEMPLEGOLD'S GYMGYMNASIUMJOTABEQU GREY San JoséJOTABEQU GREY San José
B11/11604135KAREN'S TEMPLEGOLD'S GYMGYMNASIUMJOTABEQU GREY San JoséJOTABEQU GREY San José
B11/11703467PLAY STATIONORQUESTA SINFÓNICA NACIONALVIDEO GAMES MUSIC SPECIAL SHOWGARNIERBBDO San JoséGARNIERBBDO San José
B11/11803468SUPER NINTENDOORQUESTA SINFÓNICA NACIONALVIDEO GAMES MUSIC SPECIAL SHOWGARNIERBBDO San JoséGARNIERBBDO San José
B11/13004900REIMAGINE A TRUCKUNIVERSAL STORESLEGOTRIBU DDB HerediaTRIBU DDB Heredia
B11/13104902REIMAGINE A HOUSEUNIVERSAL STORESLEGOTRIBU DDB HerediaTRIBU DDB Heredia
B17/22504472ROOMPANIAMORCHILD PROTECTION (NON PROFIT ORGANIZATION)LEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
B17/22604473SCHOOLPANIAMORCHILD PROTECTION (NON PROFIT ORGANIZATION)LEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
B17/22704474PLAYGROUNDPANIAMORCHILD PROTECTION (NON PROFIT ORGANIZATION)LEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
D02/07203466LITTLE FLAGSSPOONRESTAURANTGARNIERBBDO San JoséGARNIERBBDO San José
D04/07004667CLARO EXTRA MINUTESCLARO COSTA RICAPREPAID SERVICEOGILVY & MATHER COSTA RICA San JoseOGILVY & MATHER COSTA RICA San Jose
D06/07203465A MOTORCYCLE IS A VEHICLE TOOIQ RADIORADIO STATIONGARNIERBBDO San JoséGARNIERBBDO San José
D06/08604471SPEED PREMIERECOCA-COLANEED FOR SPEED CINEPOLIS PREMIERELEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
Total25
RADIO LIONS
Cat. NoEntry NoTitleAdvertiserProductEntrant CompanyAgency

A07/00400013YOGACALOX DE COSTA RICASINDOLAN (ANALGESIC)FCB/CREA San JoseFCB/CREA San Jose

A15/02600492TEENAGER@TUITRADIOCR@TUITRADIOCRREPúBLIKA INDEPENDIENTE San JoséREPúBLIKA INDEPENDIENTE San José

Total2
CYBER LIONS
Cat. NoEntry NoTitleAdvertiserProductEntrant CompanyAgency

B13/05703459INCOMPLETE BIOSFUNDACIÓN PANIAMORCHILD PROTECTION (NON PROFIT ORGANIZATION)LEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose

F07/03403460INCOMPLETE BIOSFUNDACIÓN PANIAMORCHILD PROTECTION (NON PROFIT ORGANIZATION)LEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose

Total2
DIRECT LIONS
Cat. NoEntry NoTitleAdvertiserProductEntrant CompanyAgency
A01/03301214PAINTERHYUNDAI SANTA FEREVERSE PARKING SYSTEMJOTABEQU GREY San JoséJOTABEQU GREY San José
A03/11400956CLARO EXTRA MINUTESCLARO COSTA RICAPREPAID SERVICEOGILVY & MATHER COSTA RICA San JoseOGILVY & MATHER COSTA RICA San Jose
A03/20102258SPEED PREMIERECOCA-COLANEED FOR SPEED CINEPOLIS PREMIERELEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
B01/13102256INCOMPLETE BIOSFUNDACIÓN PANIAMORCHILD PROTECTION (NON PROFIT ORGANIZATION)LEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
B03/06900957CLARO EXTRA MINUTESCLARO COSTA RICAPREPAID SERVICEOGILVY & MATHER COSTA RICA San JoseOGILVY & MATHER COSTA RICA San Jose
C01/00900520THINK ABOUT THE BOXCENTRAL VETERINARIASUPER GATOJWT COSTA RICA San JoséJWT COSTA RICA San José
C01/01500640HOME FOR HOMELESSGOLLOGOLLOMcCANN COSTA RICA San JoseMcCANN COSTA RICA San Jose
C03/14602257SPEED PREMIERECOCA-COLANEED FOR SPEED CINEPOLIS PREMIERLEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
C03/14702259INCOMPLETE BIOSFUNDACIÓN PANIAMORCHILD PROTECTION (NON PROFIT ORGANIZATION)LEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
D01/02100521THINK ABOUT THE BOXCENTRAL VETERINARIASUPER GATOJWT COSTA RICA San JoséJWT COSTA RICA San José
D01/10102260SPEED PREMIERECOCA-COLANEED FOR SPEED CINEPOLIS PREMIERELEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
D07/02000641HOME FOR HOMELESSGOLLOGOLLOMcCANN COSTA RICA San JoseMcCANN COSTA RICA San Jose
D12/14902261INCOMPLETE BIOSFUNDACIÓN PANIAMORCHILD PROTECTION (NON PROFIT ORGANIZATION)LEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
Total13
MEDIA LIONS
Cat. NoEntry NoTitleAdvertiserProductEntrant CompanyAgency
A01/07702657SPEED PREMIERECOCA-COLANEED FOR SPEED CINEPOLIS PREMIERELEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
A03/06001550PAINTERHYUNDAI SANTA FEREVERSE PARKING SYSTEMJOTABEQU GREY San JoséJOTABEQU GREY San José
A05/12401691LITTLE FLAGSSPOONRESTAURANTGARNIERBBDO San JoséGARNIERBBDO San José
A06/07401422THE COLORS OF HOPECOMEXHOME PAINTSTBWA\COSTA RICA TBWA\COSTA RICA
A07/21001205CLARO EXTRA MINUTESCLARO COSTA RICAPREPAID SERVICEOGILVY & MATHER COSTA RICA San JoseOGILVY & MATHER COSTA RICA San Jose
A07/22901692A MOTORCYCLE IS A VEHICLE TOOIQ RADIORADIO STATIONGARNIERBBDO San JoséGARNIERBBDO San José
B01/13702658INCOMPLETE BIOSFUNDACIÓN PANIAMORCHILD PROTECTION (NON PROFIT ORGANIZATION)LEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
B03/11501760FREE COFFEEMCDONALD´SBREAKFASTOMD San JoseOMD San Jose
C01/02100584THINK ABOUT THE BOXCENTRAL VETERINARIASUPER GATOJWT COSTA RICA San JoséJWT COSTA RICA San José
C01/11402659SPEED PREMIERECOCA-COLANEED FOR SPEED CINEPOLIS PREMIERELEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
C07/04201693LITTLE FLAGSSPOONRESTAURANTGARNIERBBDO San JoséGARNIERBBDO San José
C11/16301423THE COLORS OF HOPECOMEXHOME PAINTSTBWA\COSTA RICA TBWA\COSTA RICA
C11/17001694A MOTORCYCLE IS A VEHICLE TOOIQ RADIORADIO STATIONGARNIERBBDO San JoséGARNIERBBDO San José
C11/21402660INCOMPLETE BIOSPANIAMORPANIAMORLEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
Total14
PROMO & ACTIVATION LIONS
Cat. NoEntry NoTitleAdvertiserProductEntrant CompanyAgency
A02/04701172CLARO EXTRA MINUTESCLARO COSTA RICAPREPAID SERVICEOGILVY & MATHER COSTA RICA San JoseOGILVY & MATHER COSTA RICA San Jose
A07/02600639THINK ABOUT THE BOXCENTRAL VETERINARIASUPER GATOJWT COSTA RICA San JoséJWT COSTA RICA San José
A08/06602715SPEED PREMIERECOCA-COLANEED FOR SPEED CINEPOLIS PREMIERELEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
A11/04801173CLARO EXTRA MINUTESCLARO COSTA RICAPREPAID SERVICEOGILVY & MATHER COSTA RICA San JoseOGILVY & MATHER COSTA RICA San Jose
C01/09002716SPEED PREMIERECOCA-COLANEED FOR SPEED CINEPOLIS PREMIERLEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
C03/00700640THINK ABOUT THE BOXCENTRAL VETERINARIASUPER GATOJWT COSTA RICA San JoséJWT COSTA RICA San José
C14/03800783HOME FOR HOMELESSGOLLOGOLLOMcCANN COSTA RICA San JoseMcCANN COSTA RICA San Jose
D01/02100641THINK ABOUT THE BOXCENTRAL VETERINARIASUPER GATOJWT COSTA RICA San JoséJWT COSTA RICA San José
Total8
TITANIUM AND INTEGRATED LIONS
Cat. NoEntry NoTitleAdvertiserProductEntrant CompanyAgency
A01/05400057THINK ABOUT THE BOXCENTRAL VETERINARIASUPER GATOJWT COSTA RICA San JoséJWT COSTA RICA San José
Total1
DESIGN LIONS
Cat. NoEntry NoTitleAdvertiserProductEntrant CompanyAgency
A01/28702541REIMAGINE A HOUSEUNIVESAL STORESLEGOTRIBU DDB HerediaTRIBU DDB Heredia
A01/28802542REIMAGINE A TRUCKUNIVESAL STORESLEGOTRIBU DDB HerediaTRIBU DDB Heredia
D05/00701048HOME FOR HOMELESSGOLLOGOLLOMcCANN COSTA RICA San JoseMcCANN COSTA RICA San Jose
E01ii/00200856THINK ABOUT THE BOXCENTRAL VETERINARIASUPER GATOJWT COSTA RICA San JoséJWT COSTA RICA San José
F01/00600857THINK ABOUT THE BOXCENTRAL VETERINARIASUPER GATOJWT COSTA RICA San JoséJWT COSTA RICA San José
Total5
PR LIONS
Cat. NoEntry NoTitleAdvertiserProductEntrant CompanyAgency
B02/03901577INCOMPLETE BIOSFUNDACIÓN PANIAMORCHILD PROTECTION (NON PROFIT ORGANIZATION)LEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
B04/01300440HOME FOR HOMELESSGOLLOGOLLOMcCANN COSTA RICA San JoseMcCANN COSTA RICA San Jose
B04/03800856THE COLORS OF HOPECOMEXHOME PAINTSTBWA\COSTA RICA TBWA\COSTA RICA
C01/08501576INCOMPLETE BIOSFUNDACIÓN PANIAMORCHILD PROTECTION (NON PROFIT ORGANIZATION)LEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
Total4
MOBILE LIONS
Cat. NoEntry NoTitleAdvertiserProductEntrant CompanyAgency
G01/02000459CLARO EXTRA MINUTESCLARO COSTA RICAPREPAID SERVICEOGILVY & MATHER COSTA RICA San JoseOGILVY & MATHER COSTA RICA San Jose
Total1
BRANDED CONTENT & ENTERTAINMENT LIONS
Cat. NoEntry NoTitleAdvertiserProductEntrant CompanyAgency
A09/13801010SPEED PREMIERECOCA-COLANEED FOR SPEED CINEPOLIS PREMIERLEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
A13/13701011INCOMPLETE BIOSFUNDACIÓN PANIAMORCHILD PROTECTION (NON PROFIT ORGANIZATION)LEO BURNETT COSTA RICA San JoseLEO BURNETT COSTA RICA San Jose
Total2
Grand Total 95

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